Prelim Task

AS opening sequence

Saturday, 16 January 2010

Script for Granted

Shot 1: Production company title: A.D.A Productions (3 seconds)

Shot 2: Blank Screen – pause for 2 seconds - “Based on a true story”

Shot 3: Statistics (5-6 seconds)

Shot 4: We see an establishing shot of a rough area. A R&B soundtrack starts playing. High view of houses near a railway. A title rolls onto the shot “Barking, London” (2 seconds)

Shot 5: Shot of a busy main road. (2 seconds) Quick pace.

Shot 6: Long shot of a gang in an alley way then credits roll onto the shot “Sound by Akin Smith” (4 seconds)

Shot 7: Low angle shot taken in the middle of the gang, facial expressions shown. (4 secs)

Shot 8: Black background - quote is shown (4/5 secs)

Shot 9: Close up of a police line banner and credits rolled on “Camera by Astijus Kazlauskas”

Shot 10: Mid shot of the gangster’s legs and someone drops the alcohol bottle. Litter on the floor. (5 secs)

Shot 11: Wall of graffiti shown. Pan shot. Soundtrack fades away with the shot. Credits rolled on “Directed by Dhara Syal” (4/5 secs)

Shot 12: Blank Screen and sound effects of gun shots are heard (7 seconds)

Shot 13: Title fades onto the screen “GRANTED” (4 secs)

Wednesday, 13 January 2010

Thursday, 31 December 2009

Evaluation-Question 7

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Preliminary Brief: Film and edit a character opening a door, crossing a room and sitting down in a chair opposite another character. A couple of lines of dialogue must then exchange between characters & match on action, shot/reverse shot and the 180-degree rule should be demonstrated.

Main Task: The titles and opening of a new fiction film, to last a maximum of two minutes (all video and audio material must be original, produced by candidates, with the exception of music or audio effects from a copyright-free source)

Pre Production
After reading the brief I learnt that the storyboard, location recce and mood boards were important so that I will know what to do and it will be easier. I didn’t find any problems while deciding on the prelim task mainly because it was easy and already given. When it came to the main task that’s when I started to find problems because our group didn’t exactly know what type of film to create while in our prelim task it was given to us and we had already planned our cast but had to change it because we had to pick cast from the other media class.

The key lessons I learnt was that the storyboard & location recce are really important because it gets you prepared for the shooting. From the preliminary task to the main task I have learnt the basics of what to do before filming which are planning the storyboard, location reece and mood boards.

Production
During our prelim task we decided to shoot in school because it was much easier. The prelim task took much quicker than the main task due to it was in school and the shooting was simple, whereas the main task was outside school and more of a serious task meaning high quality of shots and serious behaviour towards work. The biggest difference between the two tasks was that we didn’t face as much problems as we did in the main task. The only problem we faced was coming after school to finish it of which took our own time.

The key lesson I learnt was to be quicker as we took our time to do the filming which made us slower than the others and late to get home. We decided to shoot in Upney in our main task because we needed to use a rough area that was supposingly ghetto looking and our cast were chosen from the other media class. Problems that we faced were the variety of shots because we didn’t take much safety shots which effected our digitizing. Although we couldn’t chose the type of cast we wanted we had no problem with them because we trained them plus the weather was another problem that could of occurred but we came prepared and brought a large umbrella just in case it started to rain or snow.

From the preliminary task to the main task I have learnt that location is really important because it tells your story. In location I worked differently in my main task because there were much more things to do, due to the fact we was outside and more risks could occur like weather and safety, whereas in our prelim we was inside meaning safety was provided and weather couldn't affect us. Other things I've learnt are to always remind my group about safety shots and important equipments. I feel that I have progressed since the prelim because I knew what I was getting myself into and improved by working harder.

Post production & feedback
For are prelim task we acted & filmed a classroom scene. I don’t think anything could have been done differently due to it had to be done in school. While doing so we faced numerous problems like no free class rooms and students walking in and out meaning taking our own time after school. We also had an issue in which one of the actors couldn’t make it so one of the cameraperson had to act her role. Another thing in our prelim task was that we didn’t include theme music but dialogue. From all this I learnt what types of shots are best, due to the feedback from our teachers.

Our main task was producing an opening sequence of a independent film in which we had to chosoe the roles of the cameraperson, director and soundperson. My role was the soundperson and I found it very challenging because I had to choose the best soundtrack and fun because it was enjoyable while it lasts.

The things we could have done differently are taking more safety shots. This was because we sent our cast early instead of taking time to take plenty more types of shots. Another problem faced was time due to we had to meet up 6:30 in the morning and some cast members came late. The sound we used was a hip hop beat. From our main task I learnt that it’s best to be prepared and always listen to instructions made by teachers and also how to film a successful crime drama.

From the prelim to the full product I feel that I have learnt a lot more about films than I used to do and I can now easily tell what the genre of a film will be about by watching the opening sequence rather than before. The whole product has aswell got me focused on films now for example when I watched District 9 even though it's a blockbuster I was looking out for certain camera shots, movements and angles aswell as continuity. Getting feedback was also important because it let us know if our film looked our genre, if it would appeal to our target audience and imporving our project.

What I have progressed in from the prelim task is being able to set up the Cannon XH A1, Winshield System and using the Adobe premier correctly which has satisfied me as next time I wouldn't need any help.

Evaluation- Question 6

What have you learnt about technologies from the process of constructing this product?

From our product I learnt quite a few things about media technologies which I didn't know during our preliminary task. For example I didn't know how to use the ‘Rycote Windshield System’ which I then used in the product including the editing software and camera.

My part in the product was sound in which I used numerous equipments which taught me all about it. We used the ‘Rycote Windshield System’ which helped me to pick up clear sound have clear sound. The best thing that I learnt about it was that I didn't need to put the battery inside and the hairy handy is only used while filming outside just in case it rains or snows.
Another piece of equipment that I used was the ‘Senncheiser K6 Headphone’ which was the good microphone because it picked every sound which was good so that the sound which wasn't needed was removed. The headphones that I used were called ‘Senncheiser HD 205’ which was used to pick sound and to make sure the sound levels were accurate. This was important to use while filming so I will hear unwanted sound and tell the cameraman to cut. 'XLR lead' was plugged in the camera in channel 1so that I could be able to hear.

Something changed while we did our product which was we didn't keep with the 'Digetic sound' of the vehicles and trains that went past but rather used a 'Non digetic sound' which was the soundtrack. From this I learnt that the sound you may not always turn out the way you want it and you can easily change your mind.

At first the whole sound equipment was difficult to operate until I kept on doing it then I found myself setting it up with ease. Other things I learnt was knowing how to handle and look after the equipment properly for example putting the lacy tape around the wires so that it doesn't get tangled up and putting the stick down on the floor rather than leaning it against the wall so that nobody will trip over it. I was also told not to leave it unattended so that it doesn't get stolen.

I also learnt a few things about the 'Cannon XH A1' for example how to take certain shots and angles in which I saw Astijus do who operated on the camera. This camera is really expensive and so before we did the task I thought what was the point in using it when there are so much cheaper cameras to use until we used it and then I knew that the Cannon XH A1 carries high definition meaning the best quality of images. When the camera was used it was placed on the tripod so that we could get still shots and so the camera wouldn't be moving around. The camera was also clipped on the tripod for safety reasons so that we don't trip over and break it and so we can put it in the correct height that we are.

'Adobe Premiere' was used to connect our film and edit it. On the premiere we were able to put our shots, sound and everything else that we recorded onto it and make some changes. To make all this happen a 'Lacie' was plugged into the hard drive and then the camera onto the hard drive. Using the Adobe premiere helped me a lot because before I wasn't good at using it but I watched Astijus and Dhara and so learned.

During our editing process certain things were used to make our film much better and interesting. One of these was the music used. The soundtrack used was at the perfect pace and rhythm and needed no editing. Title and credits was also edited which included the colour, fonts and style. We kept on changing these so that we will see which ones are best suited to our film and which ones stand out, as well as still, crawl & roll. The razor tool was used to cut out unnecessary things that were in our shots. The technology helped us achieve our effects due to there was so many types of effects to choose from and so we used multiple of choice to make it more attractive. Although the Abode premiere went well we did face some problems with the soundtrack as when we saved it and went of it wasn't there any more. But later we managed to save it automatically.

We had faced problems while on the Adobe Premiere many of which was digitizing. Digitizing is collecting all the shots from the camera and stored on the software. The problems we faced were that we didn't take enough safety shots when making are opening sequence and it became slower than we thought it would. However we learnt how to create credits making it faster by pulling the duration of the shots.

What I learnt from the technologies from the process is that they are all very important in order to make your opening sequence fantastic. You need the Windshield System for collecting good sound and witnessing bad ones, the Cannon XHA1 for collecting high quality images and the Adobe Premiere for editing cutting shots. The standout key for me is the editing part because I learnt more than I thought I would have learnt which was how to get & create the design, fonts & colour as well as making the duration of the shots longer. Skills I picked up were being able to use all the technologies correctly and putting them back the way they were.

Thursday, 17 December 2009

Evaluation-Question 5

How did you attract/address your audience?

Our opening sequence begins with an establishing shot of Barking, London in a rough poor looking environment with members of a gang in different shots standing and taking part in gang looking activities. We chose to start our film this way so that our audience will know that the film is a crime drama and to get them familiar with the location and themes that will be involved. This will attract our audience because they will be excited to see what will happen in the location and who the gangsters are.

The type of camera shots, angles & movements that our group used addresses our audience and aims to keep them interested. We aimed to do this by using the correct types of shots to keep them existed and engaged. These were close ups, medium shots, long shots, low angle, etc. One example was we used a close up of a police line(DO NOT CROSS) which will address are audience because they will be expecting to see it due to it's a gangster movie and it will keep them interested because they will be expecting someone in the film to die later.

Another camera shot that we used was a pan of the establishing location which we showed the houses, alleyway & train. The pan will address our audience because they will know that it is the location the gangsters live and the film we be set there. This will keep them interested as they will know that the location has a bad effect, which is getting influenced in gang culture on the people living in that area notably the gangsters. They may also feel sympathy for the gangsters living in the location especially for Nicholas who was separated from his brother at a young age and moved to the location in the establishing shot. This information will be given to them as the film goes on.

The angle of one of our shots will also address and attract our audience. This is the low angle shot when two of the characters are dealing drugs and the other is looking around for so no one sees. We chosen to do the low angle as we believed it will show another side of the gangsters which is their power. Our audience will be interested by it as it represents them as powerful, strong and untouchable due to the fact that they had not been caught. It will also address our audience due to they may have seen a similar type of Worm's eye view (low angle) shot from the front cover of the controversial gangster Hip-Hop album 'straight outta Compton' from 'N.W.A'. We believed this was a good idea because the majority of our target audience would have seen the picture and listened to their music. Although it is not a film the music in that album will be perfect parallel sound due to the genre.



The front cover of 'Straight outta Compton' next to our low angle shot. You can see where we got the idea from.

The editing that was used in our opening sequence will address and attract our target because it was really effective. One was a shot faded on saying 'Based on a true story'. This will attract them because they will take the film serious. Another was the wipe in which we showed London gang related statistics with the types of crimes in white and the numbers in red font but in a bigger size and with a black background in which was shown one after the other by transition. This will attract them because it suggests these crimes are in the film and are happening regularly. The fact that the numbers of victims are in red and in big sizes suggests that many people are dieing and affected. This will then tell our audience that the film is about crime which is good because that was one of our targets.

Sound was used to attract and address our audience by our soundtrack and the non digetic gun shots sounds. The soundtrack addresses our audience because they would have expected to hear the type of music similar to other crime drama (gangster) movies they've watched and attracts them because it is most likely the music they listen to, so will also enjoy it. The soundtrack is also a parallel sound which will tell them everything about the opening. The sound effects used were gun shots and will attract our audience because they will be expecting to hear as well as see it in the film.

Mise en scene was also used to address our audience, like the shot that showed graffiti which represents gang culture. It will also tell the audience a lot about the type of location it is and what else may be around and may attract them because they see it a lot in their areas. Positioning our characters within the frame was important so that the audience will get the correct impression of the characters, which were positioned at different areas so the audience will be thinking what they should be. For example in the low angle shot they were positioned in the centre, which shows they are the main focus.

We chose to stick with conventions of crime drama especially gangster crime dramas so that our target audience will know and enjoy it. However we also challenged the conventions by changing some of the conventions.
We ended our film by the antagonist being told that he murdered the protagonist who is his brother, which would of been a shock for the audience and so they would have enjoyed it because it is different and a rare ending.

In the film industry plenty of films are related to murder such as 'Four Brothers'(2005) and 'The Godfather' (1960-1990) so we looked at a couple of them to see how to use it.

Part of our main storyline involves things that have been shown in news most of the time such as gang murder, so we thought it would relate to people who have experienced it or understands it so they will know that the upbringing in different areas can change a persons identity, because the two brothers were the same before separated at a young age to live in different places.

We also drew on what the audience knew which is dirty and messy streets and therefore made the setting of our opening sequence familiar and realistic.

Evaluation-Question 4

Who would be the audience for your media product?

Choosing an audience for your film is a really important part if you want your film to be a success. This is because choosing your audience will enable you to know when, where, why & how they will watch it, while if you haven't chosen an audience there may be a problem because you wouldn't have an idea of what to expect. My group thought hard to think what audience would love our film and why.

Our Primary target audience will be
Age - 15-25

Psychographic
Interests - basketball, football, Urban music, teenage movies, 'cool'-modern clothes.

Gender - Male and Female

Ethnicity - Any race. Normal individuals living or understanding the gangster lifestyle.

Demographic - Working class teenagers/young adults and young adults who have lived or understands the lifestyle.
This is a view of a section of our target audience.

We chose this target audience because we feel it will have the biggest impact on them than any other group we can think of. This is because they live in a society nowadays where crime is very active, the soundtrack in the film covers the themes and the characters range from teenagers - young adult which is our target audience itself.
The age group was chosen because it's the ages that are likely to understand and relate with the film due to the location they live in and things that the age group do. The interests were chosen because most people that I know that will watch a film like 'Granted' live the certain lifestyle the characters live in Granted, and also because some of it is present in the film itself.
Both gender were chosen because both we understand and may live or live around that lifestyle. Both will also be interested in it as much as each other. Males are our bigger target because it is stereotypically mostly males we hear crime or being associated with it. Also males who don't watch crime drama (gangster) films are likely to be more interested than a female who doesn't.

Ethnicity will be all races because anyone from any race can relate or enjoy the film.
Other reasons could be that the characters in our opening sequence are different races meaning our audience will engage with that & the location in which are film is set and shown in our opening sequence is a multicultural area meaning our target audience can be from any race because we wouldn't set our film in a area with high levels of a ethnic group like 'Brixton' or 'Southall'. However stereotypically black people will be most likely to watch it due to stereotypically most live in working class families and listen to Urban music which is a aspect we want in our primary audience.

Working class people were chosen because we feel they are the ones that will understand our film best because they are likely to live in societies like the one in our film. Plus are opening sequence was set in a working/lower class area and our main characters are from a working/lower class.

Our secondary target audience will be females aged from 26-30 because they may find the film interesting and some will be pulled along with their boyfriends/husbands. Older adults could also be secondary target audiences because they may find the genre interesting or may have studied about gangs or crime in London so may want to watch a film based on a true story to help them out.

Apart from 'Granted' our target audience will be interested in watching action, thriller, horror and drama films due to their interests. Our film involves some of the main things you will see in these films like death, blood & personal stories because of the narrative similarities, which are similar to my product because some of the genres are put together. For instance crime drama is two genres put together which is drama and crime. Films that our target audience may have seen recently are 'GI Joe' and 'Sorority Row' and 'Shank' is a possible film they may see in the future.